The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

Tomorrow's customers need to be targeted today!With emerging technology transforming customer expectations, it's more important than ever to keep a laser focus on the experience companies provide their customers.In *The Customer of the Future*, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They'll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.*The Customer of the Future *explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following:- Learn the ten defining strategies for a customer experience-focused company.- Implement new techniques to shift the entire company from being product-focused to being customer-focused.- Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.Craft a leadership development and culture plan to create lasting change at your organization. *The Customer Of The Future* was chosen by Business Insider as a top 20 book c-level executives are reading right now and was recognized by Book Authority in the top five 100 Best Future Technology Books Of All Time.Review"To win, businesses must create the future, not just react to trends. Blake Morgan shows you how you can innovate your customer experience to leave competitors in the rear-view mirror." -Tom Wilson, Chairman, CEO, President, The Allstate Corporation"We have to get used to change in our businesses to prepare for the customer of the future. Blake's ten principles outlined in her new book will set you up in this new era of constant change."-Beth Comstock, author of Imagine It Forward and former Vice Chair, GE"The Customer Of The Future is an insightful and practical guide future-proofing your business through relentless focus on customer experience." -Moira Forbes, Executive Vice President, Forbes Media"A game changing book that will galvanize your drive towards amazing customer experiences - with full commitment and intention. The Customer Of The Future is a must-read!" -Alan Trefler, Founder and CEO, Pegasystems"Customer Experience is the only way to win in business today. If you want to win, read this book!" -Erik Anderson, Singularity University Executive Chairman, Founder and CEO WestRiver Group, Topgolf Entertainment Group Executive Chairman"Being attached to our old ideas of customer strategy won't cut it today. This book is a blueprint for any business that wants to serve the future customer." -Doug Merritt, President and CEO, Splunk Inc."There is no substitute to exceeding customer's expectations and in the future they will insist on experiences that make their lives significantly easier and better. This is your guide to get there!"-Cristiano Amon, President, Qualcomm"Some ideas catch on while others are forgotten overnight. Increasingly it is customer experience that can make your business contagious. Read Blake's book!" -Jonah Berger, Wharton Professor, Author of NYTimes bestseller Contagious"We are facing a generation that is seeking experiences where before they bought commodities. Blake's ten principles outlined in her new book will set you up in t